The open form
A reusable building block with nothing sealed off. It represents software people can inspect, adapt, and make their own.
Redot identity guidelines 2026
A visual system for an ecosystem of focused, independent tools—made to be taken, used, and built upon.
01 — The idea
The open structure is Redot: an ecosystem of reusable building blocks with room for others to enter, adapt, and extend.
The red dot is each thing we make—small enough to stay focused, useful enough to stand on its own. It moves outward because our tools belong in the wider web, not behind a wall.
A reusable building block with nothing sealed off. It represents software people can inspect, adapt, and make their own.
One tool with one clear purpose. Small, deliberate, and independent enough to work wherever developers need it.
Together
Redot gives each project a place to begin—not a boundary it has to stay inside.
02 — The marks
Use the complete logo when introducing Redot. Use the symbol and icon where space—or familiarity—allows.
Clear space
Keep at least one dot-width of clear space around every side. Never let type, edges, or other graphics enter this area.
03 — Usage
Consistency protects recognition. Preserve the geometry, contrast, and calm built into the mark.
Use approved artwork with strong contrast and generous space.
Stretch, compress, rotate, redraw, or rearrange any part of the mark.
Place the mark on busy imagery or colors that compromise contrast.
Use red as decoration everywhere. Red is reserved for the point of focus.
04 — Color
The palette stays neutral so one deliberate red element can carry meaning and attention.
Recommended balance
Build small.
Keep it open.
Make it useful.